On May the second Microsoft unveiled it’s new stream lined operating system aimed at the education market which requires more cost effective ICT solutions. The plan was obviously to create a product that could provide customers with the same experience as Windows 10 Pro but is capable of operating on devices with limited processing power and memory and therefore keep the cost down for the consumer. This consistency of performance has always been a problem for Microsoft as OEM’s have been making low cost laptops and more recently tablets running Windows with the minimum requirements further slowed by useless blotware for years. It is a problem that Google has avoid with Chrome OS and it’s reliance on web apps along with Apple whose clearly defined walled garden allows it to control the user experience yet Microsoft has to position Windows to compete at both ends of the spectrum. The release of the Surface Pro, Surface Book and Surface Studio has show that Redmond can mix it with Apple at the premium end but has done nothing to halt the advance of Chrome books in schools. The answer; Windows 10 S promises to open up the second front on the low cost end of the spectrum by primarily restricting third party applications that impact the overall performance of the operating system. Controversially the operating system achieves this by limiting the user to applications downloaded from the Windows Store similar to iOS.
It was a move Microsoft needed to make according to the analysts due to the success of Chromebooks in US schools and had the potential for leveraging a popular operating system in Windows 10 to break into a different market. Unfortunately, most of the media coverage seems to attack Microsoft for their approach to the problem and the limitation they have placed on the installation of apps. Typically everyone wants the result but don’t want to face the consequences and seemingly expect nothing to be taken away in order to facilitate the necessary improvements to performance. Yet, as anyone with some experience with PC’s knows the major factor impacting performance is third party applications or related processes running in the background. Unbeknownst to the everyday user popular applications like the Adobe suite, Dropbox and Google Drive have several processes that run at start up by default and continue to draw processing power away from the user. These can easily be disabled in Windows 10 but most PC users in my experience teaching IT at a secondary school and provided ongoing support to colleagues and family this is beyond the average user. While limiting the installation of apps to the Windows store does not necessarily eliminate background processes it does provide a level of oversight missing from the web and prevents third party updates which are one of the major culprits of draining processing power.
Instead of focusing on these facts the Media have instead tried to suggest that Windows 10 S is the second coming of Windows RT except there are important differences for instance RT could not run legacy or Win32 applications and was made specifically to run on ARM based devices. In addition Windows RT was released at the same time as Windows 8 which was a completely revamped operating system that meet with a range of criticism and limited adoption. This ultimately impacted the development of apps for the Windows 8 store and doomed Windows RT. However neither of these apply to Windows 10 S as it not only does run Win32 applications but it is also being introduced after the successful uptake of Windows 10 this simple fact means that the Store is already more useable than the variant available to Windows RT. In addition, last year Microsoft made an important step in the right direction by making sure Win32 apps run on ARM devices this decision in an of itself shows a progress from the days of Windows RT that has been ignored by so called exports and provides the new operating system a real chance of competing with Chrome Books.
Possible the largest noise surrounding Windows 10 S is the suggestion that it limits users to Microsoft own web browser Edge and prevents them from using Google Chrome. This is a matter of perspective as Windows 10 S does not prevent the user from installing a different browser and setting it to default it just requires the browser to be downloaded from the Store like iOS. It is as much Google’s decision to not support the Windows Store even though it doesn’t require them to write a new version of Chrome rather tweak the existing application and submit it to the store. The same could be said for Mozilla and Opera but no doubt as the Windows 10 Store continues to mature the will eventually appear, especially if the media puts pressure on them instead of Microsoft since Windows 10 S is the solution they have been asking for. Until than users may actually learn that Microsoft Edge isn’t useless since it now supports extensions, has a reading mode and renders Java script better than Chrome which still maintains an overall lead in performance with HTML 5. It is a competitive browser even without the unique ink mode which has the potential to really come into it’s own in an education setting with inexpensive tablet PCs, I can imagine teaching students to annotate opinion articles straight from the net or show them how to the can highlight while doing research for an assignment, even sending it easily to friends doing a group task. All it needs is someone with a little understanding and imagination to use the tools that Microsoft have tried to make available for education.
My final frustration is the reception of Microsoft newest member of the surface family, the Surface Laptop. The hardware itself has been well received but as usual the tech media can be positive with presenting a negative. In this case you guessed it the focus on Windows 10 S as most exports don’t really understand while Microsoft first Laptop comes preinstalled with the slimed down version of the operating system. This is obviously more of a marketing opportunity as the Surface Laptop tries to convince people of the value of the new operating system with the lore of attractive hardware. Even if people aren’t happy with Windows 10 S the consumer can easily upgrade to Pro for $49 considering the entryy model comes with an i5 processes the device is configured to run Microsoft’s full OS without any drop in proformance The other area that has been a point of contention is the price point starting at $999 US or $1499 AUS it can hardly be called a budget device which seems counter productive considering the purpose of Windows 10 S to compete at the lower end of the market. However, this follows the same principal that Microsoft have followed with the Surface Pro building premium hardware to lead it’s OEMs to start investing more in design and providing them with the opportunity to under cut their prices and offer consumers a cheaper option. This has been successful with the 2 in 1 market as the Surface Pro is viewed as the premium device and has inspired numerous knock offs from Lenovo, Dell, and Samsung among others. It doesn’t really matter for Microsoft which option the consumer buys since their all running Windows 10 ultimately bringing people to the ecosystem which in turn helps Microsoft encourage developers. The same principal is behind the pricing of the Surface Laptop as it still positions Microsoft as a premium hardware manufacturer and will no doubt inspire OEM’s to improve the quality of their low cost laptops to prevent consumer’s from shelling out a little more for a better product. Again either way Microsoft wins.
It’s about time the tech media started playing fair with the truth and compared apples to apples rather than making connections that don’t make sense based on the changing landscape.
Zach Epstein’s article for BGR puts some perspective on the Smartphone market which no doubt is starting to feel all to familiar for Apple. I remember other commentators making similar observations after Microsoft bought the calander app Sunrise but it is probably becoming an even greater reality as the guys from Redmond are still buying up popular mobile applications like Groove (Ziker variety) and SwiftKey.
Epstein points out that the majority of apps he uses on his iPhone like Google Maps, Skype, Snapseed, Outlook, Google photos and Xbox One Smartglass to name a few are all made by Apple’s major competitors. In contrast the only in built options he uses are generally out of convenience like the camera app or because he sacrifices some useability for features in respect to Apple Music. Neither reason is something that would make software developers really happy. It does highlight Apple’s weakness that while they make great hardware they have never really deliverd the best services.
We don’t need to look far to see a pattern since even the most devoted Apple fan uses Microsoft Office on their Mac. However Apple’s problem goes beyond the failings of the iWorks suite as Safari is usef often just to download another browser like Chrome, Firefox or even Opera. Not to mention more specialised software like Skype, VLC and Adobe which pop up on most Mac’s despite Apple’s own offerings. Even when Apple has experienced success like iTunes it is normally out of necessity due to the popularity of the iPod and iPhone yet it made the simplest task to backup your phone and transfer files into a convoluted mess of wasted time.
The closed system of iOS and Microsoft’s previous strategy in mobile allowed Apple to protect it’s ecosystems from a similar fate for some time. Satya Nadella’s rise to the top job and his mobile first, cloud first made an instant impact with the release of Office for iPad. Their continued development of apps and recent purchaseing frenzy has only continued this momentum. Meanwhile other developers have given into Apple’s constraints and now offer their own services on iOS like Chrome and Firefox so that uses can injoy the same experience on their phone and computer.
It looks like Apple is just going to have to except that their ecosystem is never going to stop making money for their competitors.
It’s been a while but I thought my decision to upgrade phones and jump on the Samsung bandwagon would make for a good post. Now, first of all I would like to point out that I have been a happy Windows phone user since I got my HTC Mozart more than 4 years ago and it was with some regret that I found it was time to upgrade my Lumia 920. My decision instead was motivated by hardware and the annoying lack of a new Microsoft flagship with up to date specs. The choice going forward was easy since I have had experience using both iOS and Android, the latters static icons, closed hardware and obsession with adaptors made up my mind. So lets get down to it my phone is a Samsung Galaxy S6 Edge running Android lollipop with the TouchWiz UI so my comments are not based on Google’s stock OS.
One of the features that has made my transition easy are Widgets as they act similar to the live tiles available on Windows Phone with both providing snippets of information for easy, quick consumption. The added bonus on Android is that not only do widgets show information but depending on the application have limited functionality. In conjunction with the improved ecosystem this has been a big win in making the change from Windows phone. Although I have never been obsessed with an endless supply of pointless applications that complete tasks that can already be done using the internet if it had a flash plug in the quality of official and major apps is a big improvement. The other area where I see a massive benefit in usability is Android’s ability to multitask, bring up open applications and close them all at once.
My major criticism of Android and iOS has always been the layout of the homescreen into pages with a specific amount of real estate unlike the continuous scrolling Start Screen found on Windows phone. Now I realise that this is being a bit picky but I can’t deal with gaps on the homepage so I end up finding apps and widgets to fill up the left over real estate. Its not just all aesthetics however as I’m missing the inbuilt email client found in Windows phone as it was easy to use and allowed me to pin individual inboxes to the start screen. However, my main criticism is the insane amount of bloatware from Google’s range apps to Samsung’s own concoctions that manage to do the exact same thing. Now I’m not saying that Windows Phone doesn’t come with its own set of apps that can’t be uninstalled but its a much shorter list.
Overall I am content with my decision as I am quickly adapting to using Samsung’s version of Android and the larger range of apps has been good. However, I am not ruling out a return to Windows Phone in the future when Microsoft finally releases some top of the range hardware. I hope this opens some peoples eyes about being willing to change ecosystems in the future as most of the things ways we use our phones aren’t that different and making the jump doesn’t take long if you have an open mind.