Monthly Archives: September 2015
August was definitely dominated by Microsoft with the increasing downloads of Windows 10 and GamesCom providing plenty of tech news to talk about. September has always been Apple’s time to shine and they did not disappoint their die hard loyal fans. The mid cycle update to the iPhone, a new iPad with some accessories and finally an improved version of Apple TV gives us a lot to cover.
It’s Apple’s long established custom to provide a one year update on thier current handset and keep the existing body. This year the iPhone 6 and 6+ get the S treatment with the addition of new features and upgraded spec. Most notably is the new 3D touch technology which reacts to the pressure being applied by the user. Internaly it comes with an A9 processor, 2GB of RAM and a 12 mega-pixal camera which should all give users an overall improved performance. On top of these updates to the existing specs is the introduction of a new rose gold handset. I doubt any of these changes will intice existing iPhone 6 users to upgrade prematually but I’m sure Apple will stiĺl experience good sales as more iPhone 5 user decide to take the plunge.
A larger screen iPad has been rumoured for a while so Apple’s announcement suprised nobody. It’s clearly built to impress with a 12.9 inch screen, 2732 x 2048 resolution and four built in speakers. It also has a clear performance boost over the existing iPad Air with a A9X processor and 4GB of RAM in order to capatilise on iOS9’s new side by side multi-tasking. Beyond the tablet itself Apple have shown off a couple of key new accessories in the Apple Pencil and attachable keyboard. On paper it looks like a powerful device for those poeple who like using iOS but it is still unknown whether it’s the device that will reinvigurate Apple’s tablet sales.
Unusally it hasn’t been all positive media for Apple’s latest tablet as most tech analysts and arm chair enthusiasts like myself have been quick to recognise the similarities with Microsoft’s Surface Pro. Many have even been bringing up Steve Jobs comment about inculding a stylus
which really has no relevence any more due to the developments of digitizers and the rest of the tech industry. In addition the promotion of Microsoft Office for iOS has got some attention, an inclusion that really shows both tech companies changing mentality. Firstly, Microsoft recognised that they can’t ignore iOS users and the value of tieing them to their services while Apple seems to have admited that thier own iWorks suite has trouble competing with Office in the professional market place.
So will the iPad Pro make an impact on the tablet landscape? Personally I’m not sure Apple have addressed the right aspects of the iPad to attract thier target audience. Since many of the drawbacks of iOS still remain as while it now allows multi-tasking it cannot run desktop applications. In addition the small 32GB internal storage on the base model will likely frustrate some users and may be a key limitation for those reluctant to invest more money. Finally, I think the iPad Pro could easily impact Apple’s other product lines as customers are unlikely to purchase a Pro and a smaller iPad, while others might decide to give up thier MacBook. Obviously, this does not take into account new customers so we will just have to wait and see.
The much awaited update to Apple’s side project has delivered a few key developments and makes Apple competitive in the living room space. Most notably is the new TVos which has an easy to use interface and connects to the apps store to allow users to download anything from different streaming services or games. This new operating system also brings Siri into your living room and importantly she comes with the ability to search content across applications. Apple’s personal assistant can be accessed from the new remote which also includes a touch pad for navigation and a Wii like motion tracker that when combined with the improved internal specs makes the new set top box capable of breaking in as a low cost gaming option.
These improvement makes the Apple TV a legitimate option compared to competitors but it isn’t necessarily a game changer with similar features already available. Despite this the added functionality of AirPlay and Apple’s legion of devoted fans combined with a sensible price tag means that I believe sales will show strong growth.
Overall Apple didn’t really announce anything new but rather refreshed and reinvigorated existing products. Of course the iPhone 6S and 6S+ will the usual landslide but the others are a bit harder to predict so we’ll check back in the next couple of months.
It’s taken some time but Skylake is finally a reality. Intel has been working towards this point since the development of the tablet market in and other chip makers started to muscle in on thier market. No one has ever question Intel’s ability to deliver the best processing power which is why Apple made the switch for its Mac computers. The problem has always been power consumption and heat which has limited there application in tablets.
Haswell released in 2013 after more then two years in development was the first step in Intel’s attempt to fix the status quo. It made it poosible to start putting Intel chips in convertable devices that were starting to become popular with Windows 8 it also brought a significant improvement to battery life as the Surface Pro 1 and 2 clearly demonstated. In the mobile market place Intel followed this up quickly with the release of the Broadwell Architecture and the Core M processor a lighter more power efficent CPU which achieved the same clock speeds on turbo boost as existing Haswell chips with a 4.5 W TDP ( Thermal Design Power) compared to the 15w TDP of a core i5. Suddenly, Intel had a CPU that could compete in the compact market and we saw an increase in hybrid devices in addition to a thinner MacBook.
It is this development that Skylake is set to continue. Firstly, by introducing sub-categries to the Core m line with m3, m5 and m7. Early test show the m7 can clock 3.1ghz at turbo compared to the broadwell core m at 2.9 and the old haswell i5 at 2, it also boast a better intergration of DDR3 memory. However that’s not all, Skylake promises to bring improved battery life with intel saying we’ll get 10 hours of 1080p playback on a charge and finally a 40% increase in graphics. This is definitely impressive progress since 2013.
This development means the next few months could be really interesting as we will likely be seeing a lot more Windows 10 tablets and hybrids, hopefully starting with a new Surface Pro. It’s also worth thinking about Apple’s expected release of an iPad Pro on the 9th and whether they have a skylake suprise or purhaps thier attempt to reinvigorate thier tablet sales may all ready be outdated. We may if rumours are true even see Microsoft announce a few flagship Windows Phones with an Intel chip to take advantage of Continuum in Windows 10. Maybe Skylake coupled with the successful launch of Microsoft newest OS might just return WinTel to the good old days.